The most important thing to know about Jake (and DAC) is that he’s not just a successful businessman, he’s a gifted tent designer — he’s a tent designer with his own pole factory. This is a boon for DAC’s corporate customers as well as for the user.
When Jake works on new tents with other designers, he brings years of experience developing stronger, lighter and more efficient tents. He provides technical guidance and sure-footed development to shepherd new ideas to market.
Product design and innovation isn’t a marketing exercise at DAC, it’s an obsession.